Japan marketing
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TOP 20 Health & Fitness Apps in iOS App Store Japan
Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in health management and fitness. In this article, we subdivide the free Top 20 Health/Fitness apps on the Japanese App Store into the categories of diet, fitness, self-management, and women’s apps, focusing on keywords and creative…
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Simulating the Good Ol’ Days: Nostalgia Marketing
Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in the early 2000s. Our previous article, “Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing” discussed some major examples of such. This article then discusses what will be trending in 2024, aix calls it…
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Marketing Mix Model (MMM): A Possible Workaround Against Enhanced Privacy Protection
Intro The application marketing industry is about to encounter a huge change with the scheduled updates of privacy protection. Apple is going to launch the Privacy Manifest, and Google announced that it will gradually apply its privacy sandbox throughout 2024. These updates will greatly affect the currently popular marketing prediction models and performance measurement methods,…
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Embracing Changes: The Era of Loyal Users in 2024
Introduction In our recent webinar, we projected a transformative 2024, marked by embracing changes and adapting strategies due to privacy restrictions. Among the defining keywords for the year, “Loyal Users” stands out as a crucial focus. Acquiring new users is becoming increasingly challenging, especially with the tightening of privacy restrictions. It is estimated to be…
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2024 Japan Marketing Forecasting
Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the year 2023. As we transition into 2024, it’s crucial to anticipate and understand the emerging trends and challenges that will shape the marketing paradigm in the coming year. Changes in Marketing Landscape (2023) Reflecting on…
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Short-Form Videos Redefine Marketing Strategies in Japan in 2023
Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left an indelible mark on Japan’s marketing landscape. In our previous articles, we delved into four significant picks – AI, SNS Regulation, VTuber, Y2K – and today, our focus turns to the fifth, “short-form videos”. If you missed the webinar,…
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The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a potent force. In our recent webinar, aix delved into the impactful trends that have molded Japan’s business world this year, from the influence of AI to the regulatory shifts in social media networks. In this…
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Beyond 2023: The Future of Marketing with Japan’s SNS Regulations
Introduction As we bid farewell to 2023, we continue our exploration of the six pivotal keywords that shaped Japan this year. Following our discussion on “AI” in our previous article, today’s focus is on the second 2023 Picked Keyword: “SNS Regulations.” This article delves into the recent legal developments in Japan, where stealth marketing on…
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Future Forward: AI Trends that Defined Japan in 2023
Introduction In a recent webinar hosted by aix, we unveiled the “Pick Keywords” that defined Japan in 2023, and at the forefront of this linguistic tapestry was the ubiquitous term “AI.” As we reflect on the year that was, it’s evident that artificial intelligence has not only transformed industries globally but has also become an…
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…
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