Japan marketing
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Japanese Autumn Trend: Kinmokusei?
Introduction In the midst of the digital hustle and bustle, a subtle yet enchanting topic dominated Japanese X (Twitter) yesterday (October 12, 2023) – “金木犀 (kinmokusei).” A seemingly simple word, but one that carries a world of tradition, nature’s beauty, and the essence of autumn in Japan. What’s the reason behind the buzz of it…
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Autumn Marketing in Japan: How Japan Celebrates Halloween
Introduction Halloween is just around the corner! Japan is slowly getting covered with orange and purple, pumpkins, cute ghosts and witches once October hits the country. While this celebration wasn’t as prominent in the past, it has experienced a swift surge in popularity in recent years. In fact, most businesses in Japan are now embracing…
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![Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/10/aso-index-insight-design-template-10.png?resize=400%2C266&ssl=1)
Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]
Introduction Another week, another Discover Keywords from Japan app store! It’s now October and let’s see what the first week of October has for us in the App Store’s Discover keyword suggestions. In case you missed our Discover keywords last week, click here to read more about that. Now let’s hop in! Discover Section The Discover…
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Japan’s Sports Day: A Look at Japan’s Favorite Sports and Sports Apps
Introduction In just a few days, Japanese people will have another thing called “３連休,” “san renkyū” or a 3-day weekend. The reason why is because every second Monday of October, Japan celebrates Sports day! What, why and how do Japanese people celebrate this day? In this article, we’d like to introduce you to all about…
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Discovering the Trends of the Japanese Game Market from TGS 2023
Introduction Tokyo Game Show 2023 (TGS 2023) was held from September 21st to 24th in Chiba, Japan. As if the event is proving that the event still has a huge influence in the industry, TGS 2023 has invited 700+ exhibitors from 44 different countries who introduced 2,200+ titles spread out in 2,682 booths. Compared to…
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![The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/09/aso-index-insight-design-template-4-1.png?resize=400%2C266&ssl=1)
The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]
Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets to break into. This is due to the language barrier, unique cultural backgrounds, and Japan’s strong loyalty to domestic products. Read more about what you need to know about Japan’s mobile market in our previous…
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Maximizing Marketing Opportunities: Discovering Strategies and Opportunities on LINE
Introduction Welcome to the world of LINE, a popular messaging platform with a vast user base and immense marketing potential. As businesses strive to connect with their target audience in a digital landscape, leveraging the power of LINE has become a crucial aspect of successful marketing campaigns. In this article, we will explore the various…
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A Comparison of Entertainment Mobile App Markets in Japan and the U.S.
Introduction The entertainment mobile app market has revolutionized the way people consume and engage with various forms of entertainment. This article delves into a comparative analysis of the characteristics of the entertainment mobile app market between Japan and the US. By examining factors such as user preferences, popular app categories, and monetization strategies, we can…
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A Comparison of Shopping Mobile App Markets in Japan and the U.S
Introduction Mobile apps have revolutionized the way people shop, offering convenience, accessibility, and personalized experiences. This article delves into a comparative analysis of the shopping mobile app markets in Japan and the U.S, highlighting their market characteristics, user behavior, popular apps, and emerging trends. Understanding the similarities and differences between these markets can provide valuable…
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Cracking the Code: Marketing Strategies for Top SNS Platforms in Japan
Introduction In our previous article, we explored the landscape of Japan’s most popular SNS platforms. Now, it’s time to dive deeper and uncover the potential marketing approaches for each of these platforms. From LINE to YouTube, X (Twitter) to Facebook, and Instagram to TikTok, we’ll unravel the strategies that can help marketers thrive in these…
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