Japan marketing
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Advertising as “Environment,” Not “Noise”
Some of the most effective ads are the ones you never quite notice. In Tokyo’s transit spaces, advertising doesn’t shout—it flows. Rather than standing out as isolated messages, ads blend into a continuous visual environment, where repeated, effortless exposure quietly builds familiarity over time. It’s not about capturing attention, but sustaining presence—revealing another way advertising…
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Beyond the Lipstick Effect: How N1 Marketing is Driving Japan’s Invisible Identity Boom
In the world of Japanese marketing, the <Lipstick Effect> is a well-known phenomenon. However, as we navigate 2026, a more subtle and personal trend has overtaken the vanity: the Fragrance Effect. While the Korean market has seen an explosive near-doubling of its fragrance market to 980 billion KRW, Japan is witnessing a parallel transformation. Historically…
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
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9 Essential Tips for Creating Japanese Advertisements to Promote Your Product
Creating successful advertisements in Japan requires a cultural differentiated approach that respects cultural sensitivities, leverages local trends, and customers strategies tailored to the unique aspects of the Japanese market. Here, we refine and elaborate on the key 09 strategies outlined in our article to ensure they are actionable and align with best practices for engaging…
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Recap & Insights: “Dating Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – February 28, 2024 Aiming to enhance the accessibility of Japanese marketing insights for English-speaking audiences, aix Inc., a growth marketing agency based in Tokyo, organized an casual online event targeting ASO and marketing professionals all over the world. This event, themed around exploring Japanese culture and leading Japanese applications over coffee, was…
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TOP 20 Health & Fitness Apps on Android Play Store Japan
Introduction In today’s increasingly health-conscious world, the Health/Fitness app market is diverse, with many attractive apps for users interested in health management and fitness. We’ve previously explored the Top 20 free Health/Fitness apps for iOS App Store. In this article, we will continue to explore the Top 20 free Health/Fitness apps, but this time, in…
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The Yen Effect: The Rise of Inbound Marketing Amidst a Weaker JPY
Introduction Japan’s allure has heightened with the yen’s depreciation, making it a magnet for international visitors. The country has not only rebounded to pre-pandemic visitor levels but is also witnessing a surge in inbound marketing efforts. As part of our 5 essential keywords that forecasts Japan marketing in 2024, this article delves into another keyword…
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TOP 20 Health & Fitness Apps in iOS App Store Japan
Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in health management and fitness. In this article, we subdivide the free Top 20 Health/Fitness apps on the Japanese App Store into the categories of diet, fitness, self-management, and women’s apps, focusing on keywords and creative…
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Simulating the Good Ol’ Days: Nostalgia Marketing
Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in the early 2000s. Our previous article, “Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing” discussed some major examples of such. This article then discusses what will be trending in 2024, aix calls it…
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Marketing Mix Model (MMM): A Possible Workaround Against Enhanced Privacy Protection
Intro The application marketing industry is about to encounter a huge change with the scheduled updates of privacy protection. Apple is going to launch the Privacy Manifest, and Google announced that it will gradually apply its privacy sandbox throughout 2024. These updates will greatly affect the currently popular marketing prediction models and performance measurement methods,…
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