Growth Insight
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Recap & Insights: Creatives in Japan: Does Japan Really Like Sakura? Webinar
Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix…
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9 Essential Tips for Creating Japanese Advertisements to Promote Your Product
Creating successful advertisements in Japan requires a cultural differentiated approach that respects cultural sensitivities, leverages local trends, and customers strategies…
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Recap & Insights: “Dating Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – February 28, 2024 Aiming to enhance the accessibility of Japanese marketing insights for English-speaking audiences, aix Inc.,…
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Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix…
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Japan VS Singapore, Thailand, and Vietnam: Mobile Landscape
Introduction We continue our exploration of Japan’s mobile landscape, this time comparing it to Southeast Asian countries: Singapore, Thailand, and…
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Japan VS Indonesia, Malaysia, The Philippines: Mobile Landscape
Introduction Most marketers make the mistake of deploying a one-size-fits-all strategy for Asia, neglecting the unique characteristics of each country….
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Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United…
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Unlocking the Debate: Government’s Push for App Store Competition in Japan
Introduction In a groundbreaking move on June 16, the Digital Market Competition Headquarters of the Japanese government unveiled the “Competition…
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Exploring the Trend: Why Japanese People Juggle Multiple SNS Accounts
Introduction In recent years, Japan has witnessed a surge in the trend of individuals maintaining multiple social media accounts, reshaping…
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Japanese Gen Z’s Preference: Closed Blackbox Social Network
Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a…
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