Growth Insight
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Understanding Japan’s Diagnostic Content Through Sharing Cycles
In Japan, “diagnostic content” may appear as light entertainment, but it reflects a deeper behavioral structure. Quick, shareable quizzes lower the barrier to self-expression, allowing users to present aspects of themselves without direct assertion. As results are visualized and shared, they invite reactions from others, forming a cycle of social approval. This pattern suggests that…
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Nostalgia Reimagined Through a New Generation
What happens when childhood nostalgia meets modern parenting? In Japan, a resurgence of Heisei-era sticker collecting reveals how parents and children are bonding through shared hobbies—turning simple collectibles into powerful tools for cross-generational connection, cultural continuity, and new forms of consumer value.
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When Urban Infrastructure Becomes Media
Ads You Can Experience: Pillars as Urban Media
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“Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
When a film about kabuki, a 400-year-old Japanese art form, surpasses ¥16.2 billion (USD $110 million) in box office revenue,…
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Launching Custom Product Pages in Japan & Korea market for Global App Marketers
🚀 Why Custom Product Pages (CPPs) Matter in 2025 In the hyper-competitive mobile app landscape of 2025, Custom Product Pages…
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Launch of “Rocket A” — A Comprehensive Japan-Focused Marketing (CPE, UA) Media for Mobile Game
“Rocket A”: A New Performance-Driven Service for Acquiring Japanese Users. [Shibuya, Tokyo, March 3, 2025] – aix Inc., a leading app organic…
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Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
South Korea’s revised Electronic Commerce Act introduces strict regulations on auto-renewal subscriptions and dark patterns. Learn how businesses can comply with the new law taking effect in 2025.
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Why Micro-Influencers Are Driving Brand Success in Japan
Discover why micro-influencers are driving brand success in Japan. Learn how their high engagement, trust, and niche targeting make them a powerful marketing tool.
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The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
Unlock the secrets of influencer marketing in Japan and Korea with aix Inc.’s Never Snooze. Learn how macro, micro, and nano influencers shape brand engagement, and discover the best strategies to build trust, create viral buzz, and maximize social media impact in these unique markets.
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Case Study: Helio Games’ Amikin Adventure
Based on thorough market research and target user analysis, aix optimized their screenshots. This resulted in an improved conversion rate and successfully acquired users with a high LTV (lifetime value).
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