Contents
Clients Information:
- Two Japanese banks
Client’s KPI:
- Increase new clients
- Increase the number of newly opened accounts
Strategy
- Set up an incentivized campaign on Point Income
- Adjust the campaign goal: open a new bank account
- Optimize the campaign
Services We Offered
- CPA campaign on Point Income
- Created creatives for the campaign
- Operation support and optimization
- Post on official Instagram and X accounts
- Put the campaign on the website’s Featured section
- Offer limited-time offers (e.g. 20% more points if you open the bank account today)
Campaign Summary: Bank A
Campaign Summary: Bank B
What is Point Income?
It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied stores. Earning points is a popular side job Japanese people do, and Point Income is one of the biggest point sites in Japan.
Point Income Campaign Examples
Client: Point Income
Website: pointi.jp
(Note that the website may not be accessed from an IP address outside of Japan)
