Contents
Client’s KPI
- Increase organic users in Global
- Increase visibility
Strategy
- Conduct market research about the genre of Tower Royale (Competitors, social listening, and ASO diagnosis)
- Based on research, we analyzed and applied the most effective keywords to the metadata
- Based on research, we planned and gave an advice to apply to their screenshots
Services We Offered
- ASO
Results
Before and After
- In our effort to enhance the Tower Royale app icon, we propose a design that distinctly features either a tower or dice, ensuring its visibility and uniqueness.
- Incorporating thematic elements can reinforce the game’s theme and captivate users, based on our competitive research. Utilizing strategic color contrast will draw attention to the icon.
- To emphasize the towers, consider adjusting the viewpoint, or alternatively, increase the size of defensive weapons like cannons for added impact.
- Exploring background modifications, such as altering the tower shadow saturation and adding a battlefield-like backdrop, can contribute to a dynamic visual experience.
- Additionally, changing the color of the tower flag to contrast with the background will enhance visibility and make the app icon more distinctive.
- For enhancing the Tower Royale app screenshots, we recommended implementing a series of improvements. To increase visibility and emphasis, consider incorporating a striking text background color and enlarging the text size.
- To further emphasize the theme and content of the game, we suggested incorporating graphics of the towers into the app screenshots. These tower graphics can serve as visual anchors, providing users with a clear representation of the game’s core elements. By integrating tower visuals, you not only enhance the thematic coherence of the screenshots but also provide users with a more immersive preview of the gameplay. This addition aims to strengthen the connection between the visual elements and the actual in-game experience, creating a more compelling and informative set of app screenshots for potential users.
- To enhance the overall visual appeal and user engagement, we recommend adding a tower illustration designed to evoke a “toy you can touch” feel.
- Another key recommendation for optimizing the app screenshots involves refining the text to adopt a more natural and user-friendly English language. The combination of visually appealing design elements with clear and natural language creates a more effective and user-friendly presentation for potential users of the app.
- By repeating the approach with striking text background colors, larger text sizes, and appealing tower illustrations, we aim to create visually compelling and user-friendly app screenshots for an enhanced overall experience.
- For the featured graphic, we recommend incorporating the app’s title and a shield to accentuate the game’s defense theme.
- By including these elements prominently, you not only reinforce the core theme but also provide users with an immediate visual cue about the nature of the gameplay.
- The addition of the title ensures clear branding, making the app easily recognizable, while the shield symbolizes the defensive aspect of the game.
- This strategic combination aims to create a visually compelling and thematic featured graphic that effectively communicates the essence of the game to potential users.
Tower Royale is an engaging and action-packed multiplayer tower defense game app that puts players’ strategic skills to the test.
Client: Lightweight
Project Period: August ~ November 2022
