Contents
Introduction
In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize the way store listings are created. This cutting-edge feature, aptly named “Google’s Experimental Generative AI,” is designed to streamline the process of crafting compelling and effective store descriptions. In this article, we’ll delve into the functionalities of this generative AI and explore its potential impact on the visibility of your app in the competitive app store landscape.
Experimental: Get AI help you when drafting your custom store listing
The experimental AI helper within Google Play Console is designed to be a creative writing aid, assisting developers in the creation of custom store listings. This innovative tool generates descriptions based on prompts provided by developers, combined with information from the main store listing. Developers can experiment with themes, tones, and target audiences to craft a compelling narrative around their app.
How It Works
When drafting a custom store listing, developers can spot the Experiment banner and click “Try now” to access the generative AI helper. The process involves inputting prompts for three key elements:
- Create me a store listing around: Developers define the theme, event, or feature they want to highlight, such as “Halloween,” “Back to school,” “Multiplayer,” or “New design.”
- Write this with a: This pertains to the tone of voice desired for the listing, allowing developers to shape the communication style.
- For: Developers identify their intended audience, specifying groups like “Lapsed users,” “Members,” or “Sales enthusiasts.”
After inputting these prompts, developers click “Generate” to receive a draft. The generated draft can be reviewed, with options to add it to the listing, generate a new version, edit prompts, or cancel. Developers retain complete control and responsibility for the content submitted to Google Play.
How good are the results? Let’s test it!
For sure, Google Play Console’s generative AI for store listings is advantageous for developers, as this AI tool can streamline the process of drafting custom store listings. But are the keywords generated by Google’s Experimental Generative AI actually good in terms of visibility and ranking? There’s no way to find out but to test it!
We did a total of 3 tests to find out how the keywords generated by Google Play Console’s generative AI would do in terms of search score, chance, and difficulty. With the help of the ASO tool, ASO index, we were able to easily extract keywords and analyze the competitiveness of the generated keywords.
Important points on analyzing keywords for ASO based on ASO index:
- Search Volume Score:
- Search volume indicates the value of how frequently a keyword is searched in the market. The closer to 100, the more frequently the word is searched by people in the corresponding market.
- For this analysis, we’ve used the score above 60 as a score considerable to be a good search volume score.
- Chance:
- It quantifies the competitiveness of the current keyword in terms of being able to be exposed at the top. The higher the score, the higher the likelihood of being exposed to the top when using the meta keyword.
- For this analysis, we’ve used the score above 60 as a score considerable to be a good chance score.
- Difficulty:
- This feature analyzes the keyword competition rate among different apps. The higher the value, the more apps have used the current keyword to form their app’s MKO, meaning that the difficulty level for top search exposure is higher when approaching 100.
- For this analysis, we’ve used the score below 40 as a score considerable to be a good difficulty score
[Test 1] Prompt:
- Theme: Christmas
- Tone: Excited
- Audience: Inactive
Test 1 Result:
Short Description:
Tower Defense: Build, defend, and win!
(38/80)
Long Description:
(951/4000)
Merry Christmas! Tower Defense PvP: Tower Royale is the perfect gift for you!
Build your strong deck of towers, blow down the rush of enemies, and earn the most trophies!
In this Christmas-themed update, we’ve added new towers, skins, and challenges!
New Towers:
* Santa’s Workshop: This tower summons a swarm of elves to help you defend your castle!
* Reindeer Rider: This tower rides a reindeer and charges through enemies, knocking them back!
* Snowman: This tower freezes enemies in place, making them easy targets for your other towers!
New Skins:
* Santa Hat for all towers!
* Christmas lights for your castle!
* Festive decorations for the battlefield!
New Challenges:
* Defeat 100 enemies with the Santa’s Workshop tower!
* Freeze 50 enemies with the Snowman tower!
* Win 10 battles in a row with the Reindeer Rider tower!
So what are you waiting for? Download Tower Defense PvP: Tower Royale today and start your Christmas adventure!
Keyword Analysis
Test 2 Prompt:
- Theme: New Year
- Tone: Fun
- Audience: New
Test 2 Result:
Short Description:
Build & defend your castle in PvP tower defense!
(48/80)
Long Description:
(1182/4000)
Ring in the New Year with Tower Defense PvP: Tower Royale!
Build your strongest deck of towers and defend your castle from waves of enemies. Play against other players in real-time PvP battles or team up with friends in co-op mode. Collect rare and legendary towers, upgrade your castle, and climb the leaderboards to become the ultimate Tower Royale champion!
New Year’s Event
Celebrate the New Year with a special event in Tower Royale! Collect snowflakes to earn rewards, including rare towers, gems, and gold. The event ends on January 3rd, so don’t miss out!
Features
* Build your own deck of towers – Choose from over 50 different towers, each with its own unique abilities and powers.
* Battle against other players in real-time PvP – Test your skills against other players from around the world.
* Team up with friends in co-op mode – Work together to defend your castle from waves of enemies.
* Collect rare and legendary towers – Upgrade your towers to become even more powerful.
* Climb the leaderboards – Compete against other players to become the ultimate Tower Royale champion!
Download Tower Defense PvP: Tower Royale today and start your New Year’s adventure!
Keyword Analysis
Test 3 Prompt:
- Theme: General (it is not only of the suggested theme)
- Tone: Excited
- Audience: All
Test 3 Result:
Short Description:
Defend your castle with a deck of towers!
(41/80)
Long Description:
(1851/4000)
Build your strong deck of towers, blow down the rush of enemies, and earn the most trophies!
Tower Defense PvP: Tower Royale is an exciting and challenging tower defense game that will test your skills and strategy. In this game, you must build a deck of towers to defend your castle from waves of enemies. You can choose from over 50 different towers, each with their own unique abilities and powers. As you progress through the game, you will unlock new towers and challenges.
Battle Mode is a PvP mode where you can compete against other players in real-time. In this mode, you must destroy your opponent’s castle before they destroy yours. You can summon random towers to defend your castle and use the souls of defeated enemies to upgrade your towers.
Royale Mode has two modes: Co-op Mode and Mirror Mode.
* Co-op Mode lets you team up with a friend or clan member to defend your castle from waves of enemies.
* Mirror Mode is a random PvP mode where you and your opponent are given the same deck of towers. You must use your strategy and skill to defeat your opponent.
Battle Arena is where you can compete against other players to climb the leaderboards. You can earn trophies and tier up by winning battles. You can also collect gold and gems to purchase new towers and upgrades.
Daily Market & Quest allows you to earn rewards by completing daily quests and checking out the daily offers in the market.
Create Your Clan to team up with other players and share strategies. You can also clash against your clan members to practice for real-time battles.
Tower Defense PvP: Tower Royale is the ultimate tower defense experience. With its exciting gameplay, challenging levels, and variety of towers, this game is sure to keep you entertained for hours on end. So what are you waiting for? Download Tower Defense PvP: Tower Royale today!
Keyword Analysis
Thoughts About the Generated Texts
- Analyzing the keywords generated by Google Play Console’s generative AI in terms of search score, chance, and difficulty reveals that Google seems to understand the search volume and probability of some keywords, but in terms of relativeness between app and the keywords, it still needs improvement.
- This suggests that while the generative AI aids in content creation, developers need to carefully reassess the generated keywords to ensure they align with optimal search strategies and effectively contribute to higher search scores, lower competition, and increased chances of app discovery.
- Google’s suggested themes are too specific at the moment, and it usually provides a description that includes a “New Year Event” or “Christmas Campaign” you are not planning on. It looks like it is more advisable to manually write down the theme.
- The length of generated short descriptions and full descriptions are short (mostly about half of the maximum length). From an ASO perspective, the leftover space means more chances for more keywords, so the generated text needs some revision before being applied as a custom listing.
- It is good that it refers to the existing descriptions and they can write with bullet points.
Conclusion
Google’s foray into generative AI for store listings marks a significant step toward making app development and promotion more efficient. While the experimental AI tool holds great promise in aiding developers with creative content generation, Google maintains a crucial emphasis on user control and responsibility. The acknowledgment that the tool is still in an experimental phase underscores the importance of developers meticulously reviewing the generated results.
Developers must reassess the generated content to ensure it aligns with their optimization strategy. Careful keyword selection and inclusion are paramount for enhancing visibility in the app store. The tool, while innovative, requires a strategic approach to maximize its effectiveness in improving app discoverability. As we embrace the era of AI-powered features on Google Play, it’s crucial to strike a balance between innovation and optimization.
About the ASO Tool used:
ASO index is an ASO tool that provides you with rich insight and real-time market trends of app stores and aids you optimize your app through our kin analysis of keywords (even in Japanese and Korean!) and various elements of the app market. You can get started for free here.
