From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume.
Using Evertale as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget.
Contents
App Overview
Evertale is a Japanese mobile RPG centered around monster catching and training. With a low barrier to entry — just 3 consecutive daily logins required — this campaign type tends to drive high participation rates among Japan’s reward media users.
Campaign Overview
- Genre: RPG
- Achievement Condition: Obtain 3-day consecutive login bonus
- Deadline: Within 30 days
- Billing Model: CPE — charged only when users complete the designated mission
Campaign Data (Average values based on user experience)
| Completion Days | Daily Workload | Difficulty | User Reward Amount |
|---|---|---|---|
| Avg. 3 days | Under 10 min/day | Very Easy | Low |
Estimated Performance at $7,000 USD Budget (iOS)
| CPE Campaign | Budget | Advertiser CPA | CV Count |
|---|---|---|---|
| Rocket A | $7,000 | $2.40 | 2,916 CV |
| Competitor A | $7,000 | $2.60 | 2,692 CV |
| Competitor B | $7,000 | $2.40 | 2,916 CV |
This leads us to an important conclusion: Rocket A and Competitor B share the same CPA — both sitting 4.0% below the competitor average — and deliver identical CV performance on paper.
But if the unit cost is the same, does that mean the results will always be equal? Not necessarily. From the user’s perspective — not the advertiser’s — a relatively higher reward amount can translate into stronger engagement and higher completion rates.
Beyond CPA — What Drives Performance Is Media Reach and Strategy.
Beyond pricing, Japan’s local point sites each attract distinct user bases. Differences in gender, age group, and Poikatsu engagement level can significantly affect how a campaign performs on each platform. Choosing the right media for your campaign objective — not just the cheapest one — is what separates average performance from exceptional results.
Rocket A provides direct access to Japan’s local media ecosystem, helping advertisers build the right media mix for their campaign goals — not just the most cost-efficient one.
If you’re interested in running campaigns across Japan’s local media, visit the Rocket A website. You’ll find introductory materials, campaign references, and estimated simulation data tailored to your app.
