Japan UA Strategy

Rocket A Week 3 July — Performance Comparison Case [Game / Genre: RPG]

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July 24, 2026

Rocket A

From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Evertale as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. App Overview Evertale is a Japanese mobile RPG centered around monster catching and training. With a low barrier…
Games Got All the Attention. Non-Gaming Apps Were Always the Point.

Rocket A

July 6, 2026

Rocket A

There’s a common assumption among global advertisers entering Japan’s reward UA ecosystem: reward-based campaigns are for games. That assumption is wrong — and it’s costing non-gaming apps one of the most effective acquisition channels available in Japan. Japan’s point site ecosystem — platforms like Moppy, Gendama, and Point Income — was never built around games.…