Contents
Client’s KPI
- Increase organic users in Korea and Japan
- Increase visibility
Strategy
- Conducted STP analysis for Tiimo
- Underwent market research about how people react to ADHD in Japan and Korea to suggest the right position for Tiimo
- Based on STP analysis and research, we created a list of highly relevant keywords to Tiimo
- Using the ASO index, our ASO tool, we discovered the search volume, chance, and difficulty of the listed keywords and composed the title, subtitle, keyword field, and description with the most promising keywords
- After monitoring the data, we provided an ASO report
Services We Offered
- Market Research
- Keyword Optimization in Korea and Japan – iOS only
What Client Say
“Their initial research was thorough, and their recommendations were spot-on for tailoring our App Store strategy. Their deep understanding of the cultural nuances and perceptions of neurodivergence in these markets was very helpful to shape our positioning. We appreciated their collaborative approach and are very happy with the results.”
Tiimo
Results
Leveraging in-depth market research and a refined ASO-MKO strategy, we provided culturally attuned insights to navigate the unique perceptions of neurodivergence in these regions. Our tailored approach ensured Tiimo achieved a more localized presence and resonated with its target audience.
Tiimo is a planning and productivity app tailored for neurodivergent individuals, such as those with ADHD or autism, providing visual, intuitive planning tools like color-coded timelines and AI-powered checklists. It’s designed to make daily planning more accessible.
Client: Tiimo
Project Period: April 2024 ~ June 2024
