On September 25, 2024, the gaming industry came alive at aix’s Tokyo Headquarters in Shibuya, as professionals from all corners of the game development and marketing world gathered for an exclusive networking event, Tokyo Game Talk. Co-hosted by aix and Apptica, this meet-up was a perfect blend of industry insights, vibrant discussions, and relaxed networking over complimentary Japanese food and snacks.
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Exploring the Japanese Game Market
The venue buzzed with anticipation as attendees, ranging from game developers and publishers to marketing strategists and analysts, gathered to gain deeper insights into the Japanese gaming market.
Key Presentations
1. Apptica: Mobile Gaming Worldwide & in Japan, H1 2024
Apptica, renowned for its comprehensive data and analytics on the mobile gaming sector, presented an overview of the mobile gaming landscape both globally and in Japan for the first half of 2024. The presentation highlighted key trends, growth opportunities, and consumer behavior patterns that have been shaping the industry. Attendees were able to grasp the nuances of Japan’s unique gaming culture and how it contrasts with global trends.
2. aix: State of the Mobile Market in Japan and Trending Game Creatives
aix followed with an in-depth look at the current state of the mobile market in Japan. The discussion delved into emerging trends, successful game genres, and the creative strategies that are resonating with Japanese audiences. With insights drawn from extensive market research and creative analysis, aix’s presentation provided actionable takeaways for game developers and marketers looking to succeed in this highly competitive market.
A Successful Evening of Networking
The event wasn’t just about gaining knowledge—it was also a prime opportunity for networking. With a diverse mix of participants ranging from game developers and publishers to marketers and analysts, the atmosphere was charged with energy and creativity. Attendees shared their experiences, discussed market challenges, and explored potential collaborations in a relaxed yet vibrant setting.
Overall, Tokyo Game Talk was a resounding success. The combination of insightful presentations and ample networking opportunities created an ideal environment for professionals to stay ahead of market trends while fostering new relationships. With the continued growth of mobile gaming, particularly in Japan, events like these are essential for staying informed and connected in this dynamic industry.
Stay tuned for future events from aix and Apptica as they continue to support and drive innovation in the mobile gaming space.
