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Tokyo, Japan – April 25, 2024
On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across the globe, illustrating the global interest in the intricacies of Japan’s mobile gaming sector.
About aix Inc.
Big Data and AI Driven Marketing Solution Company CoE (Center of Excellence) Professional Company Based on AI (Artificial Intelligence) and Good-Quality Data set in the field of DIgital Marketing and Promotion in Japan
Headquarters: Shibuya-ku, Tokyo, Japan
Representative Director & CEO: David Min
Website: aixinc.io
The webinar attracted 53 registrants with a diverse group of participants from numerous countries including UAE, Germany, Poland, Thailand, the United States, North Macedonia, Slovenia, China, and many others. This diverse audience consisted of professionals ranging from ASO Managers to Marketing Heads, and CEOs, highlighting this diversity underscores the importance and influence of the Japanese mobile game market on a global scale.
Contents
Webinar Replay
Key Topics Discussed
Led by Allen Park, our Head of Marketing, and Jamie Lou Borile, Client Success Manager, the webinar also featured insights from a special guest, Minki LEE, a field expert with over 13 years of experience in the global mobile gaming scene with experiences with renowned titles like Black Desert, Super People, and Heaven Burns Red brought a practical, real-world angle to the discussion of these topics:
1. Japan Gaming History
To understand better the Japanese mobile market, we’ve had a quick trip down the memory land and looked back at where the gaming industry started in Japan, from arcade, console, PC/online, and finally mobile. In a nutshell, Japan is the pioneer of developing video games and it started as “games are something to play in arcades,” to abundance of home console, to a slow rise of PC/online in the country due to weak internet infrastructure, to the release of mobile phones that quickly outshone PC/online, to mobile still going strong with games released 10 years ago, yet still ranking so high up to this date.
2. Japan Mobile Market Information
Participants gained a comprehensive understanding of Japan’s mobile market landscape including the OS market share in Japan, Japan’s online market growth, SNS market share and more. This segment highlighted the characteristics of the Japanese users and a comprehensive explanation as to how can marketers and developers obtain these users.
3. UA in Japan
Our third topic focused on effective UA strategies in Japan. Best practices, most effective tactics and channels for engaging Japanese gamers, and case studies from successful long CPE campaigns in Japan provided attendees with actionable insights for capturing and engaging Japanese mobile game users.
4. ASO in Japan
Challenges with ASO in Japan was also discussed, starting off with the explaining the complications of how Japanese people write and search in the app stores. As well as how reviews are the most important factor on download decision-making for Japanese people. Characteristics of Japan screenshots were also thoroughly examined, noting the importance of localized content, cultural nuances, and the optimization of mobile game listings to maximize visibility and conversion rates in the Japanese App Stores.
Where to find screenshot inspirations and keywords in Japan?
One of the biggest challenges in entering the Japanese market is the lack of resources to research on the Japanese market. aix team also shared resources on where to find app store screenshots for benchmarking in Japan.
ASO index, an ASO tool available to explore in US, Korean, and Japanese app stores, has a free feature called App Explorer where you can explore trending screenshots and easily discover keywords that your successful competitors are using.
5. Q&A and Free Performance Marketing Audit in the Japanese & Korean markets!
One of the highlights was the interactive Q&A session where participants engaged actively with our experts, probing into specific challenges and seeking advice on various aspects of entering or expanding within the Japanese market. The webinar concluded with an offer for free marketing consultations, a gesture to help attendees further tailor their strategies to the nuances of the Japanese market.
Download the Presentation
For those who missed the online event or wish to revisit the content, presentation slides and resources are available below:
Upcoming Webinar
As we move forward, our agency remains committed to providing leading-edge insights and support to help our clients and the wider community succeed in the dynamic and challenging Japanese market. Stay tuned to our blog for more updates and expert advice on navigating international mobile game marketing landscapes. To get notified with our upcoming events, feel free to subscribe to our newsletter below:
To watch our other past webinars, visit our webinar page.
For media inquiries or follow-up questions, please contact [email protected].
