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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
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Long CPE in Japan: Is It Really That Promising?
Introduction The success of Royal Match through Customer Playable Ads (CPE) in Japan has sparked intrigue and raised questions about the efficacy of this marketing strategy. While Royal Match’s triumph showcases the potential of CPE, many wonder if it’s an exclusive boon for this particular game or if it’s a viable strategy solely for casual…
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From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape
Introduction In the dynamic landscape of gaming, understanding the attitudes and preferences of different generations is crucial for both industry insiders and enthusiasts. A survey done by SHIBUYA109 lab. delving into the gaming habits of Japanese Generation Z has unearthed fascinating insights, shedding light on their preferences, spending habits, and the factors that drive their…
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A Comparison of Gaming Mobile App Markets in Japan and the United States
Introduction The mobile gaming industry has experienced tremendous growth globally, captivating millions of users and generating substantial revenue. This article aims to explore and compare the characteristics of the gaming mobile app market in Japan and the U.S. By examining factors such as user preferences, market trends, popular game genres, and monetization strategies, we can…
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