gaming apps
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Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
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Long CPE in Japan: Is It Really That Promising?
Introduction The success of Royal Match through Customer Playable Ads (CPE) in Japan has sparked intrigue and raised questions about the efficacy of this marketing strategy. While Royal Match’s triumph showcases the potential of CPE, many wonder if it’s an exclusive boon for this particular game or if it’s a viable strategy solely for casual…
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“Edutainment”: Gen Z Males’ Top Gaming Picks in Japan
Introduction SHIBUYA109 lab. has expanded its annual survey to delve into the gaming preferences of around 20-year-old men, presenting the inaugural “SHIBUYA109 lab. Men’s Trend Grand Prize 2023.” This article delves into the dynamic realm of gaming preferences among the Z-generation men, as unveiled by the recent SHIBUYA109 lab. Men’s Trend Grand Prize 2023 survey.…
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Why ARPU in Japan Surpasses Other Countries
Introduction In the world of mobile apps and gaming, one metric stands out when it comes to financial success: Average Revenue Per User (ARPU). While ARPU can vary greatly across different regions, one country that consistently outshines the rest is Japan. Japanese users demonstrate a remarkable willingness to pay more for in-app purchases and mobile…
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A Comparison of Gaming Mobile App Markets in Japan and the United States
Introduction The mobile gaming industry has experienced tremendous growth globally, captivating millions of users and generating substantial revenue. This article aims to explore and compare the characteristics of the gaming mobile app market in Japan and the U.S. By examining factors such as user preferences, market trends, popular game genres, and monetization strategies, we can…
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