Japanese culture
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Simulating the Good Ol’ Days: Nostalgia Marketing
Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in the early 2000s. Our previous article, “Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing” discussed some major examples of such. This article then discusses what will be trending in 2024, aix calls it…
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Marketing Mix Model (MMM): A Possible Workaround Against Enhanced Privacy Protection
Intro The application marketing industry is about to encounter a huge change with the scheduled updates of privacy protection. Apple is going to launch the Privacy Manifest, and Google announced that it will gradually apply its privacy sandbox throughout 2024. These updates will greatly affect the currently popular marketing prediction models and performance measurement methods,…
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New Year Tradition in Japan: Eating Traditional Food!
Intro There are many ways to celebrate the new year but one of the popular things to do is to eat new year food. Just as the Korean people have rice cake soup and the Mexican people tamales, the Japanese people enjoy soba noodles, Osechi (おせち), and Ozoni (お雑煮) as their traditional New Year food.…
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New Year Tradition in Japan: “Nengajo” – Should You Send It Too?
Introduction Japan, a nation rich in cultural traditions, welcomes the New Year with a unique and cherished practice known as 年賀状, pronounced as “Nengajo.” This tradition involves sending and receiving New Year’s greeting cards, each carefully crafted to convey well-wishes and share the joy of the season. About Nengajo The tradition of New Year’s cards…
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New Year Tradition in Japan: “Year End Lottery” And 9 App Tactics for Riding this Year-End Wave in Japan
As the clock strikes midnight, welcoming a new year is a global tradition celebrated with various customs and rituals. Across different cultures, the transition from one year to another is marked by unique practices that carry deep significance. In this article, we’ll delve into the captivating New Year traditions of Japan, focusing on the intriguing…
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New Year Tradition in Japan: “Omikuji” And How Japanese Businesses are Leveraging This Tradition
Introduction The arrival of the New Year in Japan is marked by a rich tapestry of traditions, and one that stands out prominently is the practice of drawing Omikuji. This unique custom, deeply rooted in Japanese culture, involves the drawing of paper fortunes at Shinto shrines. Let’s delve into the history, cultural significance, and even…
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Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences worldwide through these keywords: AI, SNS Regulation, VTuber, Y2K, and Short-Form Videos. Today, we embark on the final leg of our journey with the 6th aix picked keyword, concluding our exploration of Japan’s 2023 marketing trends, “Full Immersion…
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Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing
Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In our previous articles, we delved into three of these keywords – AI, SNS Regulation, VTuber – and today, we’re excited to explore the fourth term that played a pivotal role in shaping Japan’s marketing landscape…
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…
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(AGS Article) The Intersection of Culture and Design: A Comparative of Japanese and Western Apps
Introduction In the rapidly evolving world of mobile applications, Japan’s mobile app market, notable for its size and unique culture, presents challenges for marketers. As the third-largest spender globally on in-app purchases, set to exceed $17.7 billion by 2023, its appeal is undeniable. Yet succeeding in Japan requires more than just technical prowess. My work…
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