Japanese culture
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Valentines in Japan: Love Is In The App
Introduction Valentine’s Day – a celebration of love that varies across cultures. While the rest of the world is accustomed to grand gestures and gift exchanges, Japan has its own distinctive way of celebrating this day of love. Let’s unravel the fascinating world of Valentines in Japan, where chocolates take center stage, and matchmaking apps…
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Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United States. The country’s smartphone user base continues to expand, making the Japanese app market one of the most dynamic and lucrative on a global scale. Because of this, app marketers have consistently sought opportunities to…
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2024 Trend Predictions: Unveiling the Pulse of Japanese Gen Z
Introduction In a recent revelation by SHIBUYA109 lab., the anticipated trend predictions for 2024 have sparked curiosity among enthusiasts eager to understand the evolving tastes of Japanese Gen Z. This article delves into the results of SHIBUYA109 lab. Trend Predictions 2024 on Product and Experience Category, breaking down the findings into three distinct trend perspectives.…
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All You Need To Know About “Coming of Age Day” in Japan
Intro Imagine streets filled with vibrant colors and smiles, as young adults all over Japan get ready to mark a significant milestone in their lives. “成人の日” Seijin-no-hi, A Coming of Age Day is a national holiday in Japan, celebrated on the second Monday of January. It’s when 20-year-olds step into a new chapter as recognized…
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The Yen Effect: The Rise of Inbound Marketing Amidst a Weaker JPY
Introduction Japan’s allure has heightened with the yen’s depreciation, making it a magnet for international visitors. The country has not only rebounded to pre-pandemic visitor levels but is also witnessing a surge in inbound marketing efforts. As part of our 5 essential keywords that forecasts Japan marketing in 2024, this article delves into another keyword…
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Japanese Gen Z’s Preference: Closed Blackbox Social Network
Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a closed, almost ‘black box’ fashion. In this article, we will unravel the rise and fall of the popular app ‘Zenly,’ operated by Snap Inc., and explore the evolving preferences of Gen Z in the digital…
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TOP 20 Health & Fitness Apps in iOS App Store Japan
Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in health management and fitness. In this article, we subdivide the free Top 20 Health/Fitness apps on the Japanese App Store into the categories of diet, fitness, self-management, and women’s apps, focusing on keywords and creative…
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Simulating the Good Ol’ Days: Nostalgia Marketing
Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in the early 2000s. Our previous article, “Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing” discussed some major examples of such. This article then discusses what will be trending in 2024, aix calls it…
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Marketing Mix Model (MMM): A Possible Workaround Against Enhanced Privacy Protection
Intro The application marketing industry is about to encounter a huge change with the scheduled updates of privacy protection. Apple is going to launch the Privacy Manifest, and Google announced that it will gradually apply its privacy sandbox throughout 2024. These updates will greatly affect the currently popular marketing prediction models and performance measurement methods,…
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New Year Tradition in Japan: Eating Traditional Food!
Intro There are many ways to celebrate the new year but one of the popular things to do is to eat new year food. Just as the Korean people have rice cake soup and the Mexican people tamales, the Japanese people enjoy soba noodles, Osechi (おせち), and Ozoni (お雑煮) as their traditional New Year food.…
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