Japanese culture
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Japanese Gen Z’s Preference: Closed Blackbox Social Network
Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a…
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TOP 20 Health & Fitness Apps in iOS App Store Japan
Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in…
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Simulating the Good Ol’ Days: Nostalgia Marketing
Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in…
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Marketing Mix Model (MMM): A Possible Workaround Against Enhanced Privacy Protection
Intro The application marketing industry is about to encounter a huge change with the scheduled updates of privacy protection. Apple…
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New Year Tradition in Japan: Eating Traditional Food!
Intro There are many ways to celebrate the new year but one of the popular things to do is to…
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New Year Tradition in Japan: “Nengajo” – Should You Send It Too?
Introduction Japan, a nation rich in cultural traditions, welcomes the New Year with a unique and cherished practice known as…
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New Year Tradition in Japan: “Year End Lottery” And 9 App Tactics for Riding this Year-End Wave in Japan
As the clock strikes midnight, welcoming a new year is a global tradition celebrated with various customs and rituals. Across…
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New Year Tradition in Japan: “Omikuji” And How Japanese Businesses are Leveraging This Tradition
Introduction The arrival of the New Year in Japan is marked by a rich tapestry of traditions, and one that…
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Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences…
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Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing
Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In…
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