
As the clock strikes midnight, welcoming a new year is a global tradition celebrated with various customs and rituals. Across…

Introduction The arrival of the New Year in Japan is marked by a rich tapestry of traditions, and one that…

Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In…

Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped…

Introduction In the rapidly evolving world of mobile applications, Japan’s mobile app market, notable for its size and unique culture,…

November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular…

In a recent survey conducted by LINE Research, Japanese consumer habits have been unveiled, shedding light on where and how…

As the world bids farewell to one year and eagerly anticipates the arrival of the next, the cultural tapestry of…