japan mobile market
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…
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![Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/12/Keywords-on-Discover-22.png?resize=400%2C266&ssl=1)
Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]
Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.…
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How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…
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Puzzle Games in Japan: Screenshot Trends
Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…
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ASO Audit Report: H&M
Introduction The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement…
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Puzzle Games in Japan: Icon Trends
Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a significant 92.6 percent of consumers prioritize visual factors when making purchasing decisions. This underscores the critical role…
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ASO Audit Report: IKEA
Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO Score of 202/300. However, this score reflects a lot of opportunity for improvement and further…
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Puzzle Games in Japan: Keyword Trends
Introduction In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich gaming culture, the Land of the Rising Sun has unequivocally embraced the enigmatic allure of puzzle games, making it the cornerstone of gaming experiences for millions of enthusiasts. While the gaming world features an array…
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Dating Apps in Japan: Promotion/Ads Trends
Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of dating apps. In a society deeply rooted in tradition and cultural nuances, the adoption of digital tools to enhance romantic connections is a reflection of the changing dynamics in Japanese relationships. This article delves into…
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Puzzle Games in Japan: Promotion/Ads Trends
Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with mobile puzzle games emerging as the standout genre across the globe, from Japan and South Korea to the United States. What is it…
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