Japan marketing
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Short-Form Videos Redefine Marketing Strategies in Japan in 2023
Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left…
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The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a…
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Beyond 2023: The Future of Marketing with Japan’s SNS Regulations
Introduction As we bid farewell to 2023, we continue our exploration of the six pivotal keywords that shaped Japan this…
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Future Forward: AI Trends that Defined Japan in 2023
Introduction In a recent webinar hosted by aix, we unveiled the “Pick Keywords” that defined Japan in 2023, and at…
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped…
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Unraveling Next-Gen Purchasing Behavior: TikTok for Business “Shoppertainment White Paper 2023”
In a bid to delve into the evolving landscape of consumer behavior, TikTok for Business has partnered with Accenture to…
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Spoiler Alerts and Double Speed: The Japan Gen Z’s Unique Approach to Content Consumption
Introduction In recent years, a cultural shift has taken place among Japan’s Z generation, giving rise to a unique phenomenon…
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Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike…
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Year-end Shopping in Japan: Unwrapping Opportunities
November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular…
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How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the…
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