japan market
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How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…
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Japanese Product Discovery and Purchasing Behavior Based on LINE Research
In a recent survey conducted by LINE Research, Japanese consumer habits have been unveiled, shedding light on where and how people discover interesting products. The survey targeted a diverse age group, spanning from 13 to 79 years old, with a substantial sample size of 645,736 respondents. Where do Japanese People Discover Interesting Products? The findings…
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TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z
Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect with younger audiences. Currently making waves is “TikTok Lite,” an application that has rapidly ascended to the top of the App Store Entertainment category, claiming the coveted #1 spot. Interestingly, its predecessor, the original “TikTok,”…
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ASO Audit Report: IKEA
Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO Score of 202/300. However, this score reflects a lot of opportunity for improvement and further…
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Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the hearts of its people. Celebrated annually on November 3rd, it’s a day when the nation comes together to honor its rich cultural heritage, arts, and academic achievements. In this article, we’ll delve into the significance…
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Autumn Marketing in Japan: How Japan Celebrates Halloween
Introduction Halloween is just around the corner! Japan is slowly getting covered with orange and purple, pumpkins, cute ghosts and witches once October hits the country. While this celebration wasn’t as prominent in the past, it has experienced a swift surge in popularity in recent years. In fact, most businesses in Japan are now embracing…
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![Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/10/aso-index-insight-design-template-10.png?resize=400%2C266&ssl=1)
Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]
Introduction Another week, another Discover Keywords from Japan app store! It’s now October and let’s see what the first week of October has for us in the App Store’s Discover keyword suggestions. In case you missed our Discover keywords last week, click here to read more about that. Now let’s hop in! Discover Section The Discover…
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Japan’s Sports Day: A Look at Japan’s Favorite Sports and Sports Apps
Introduction In just a few days, Japanese people will have another thing called “３連休,” “san renkyū” or a 3-day weekend. The reason why is because every second Monday of October, Japan celebrates Sports day! What, why and how do Japanese people celebrate this day? In this article, we’d like to introduce you to all about…
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Discovering the Trends of the Japanese Game Market from TGS 2023
Introduction Tokyo Game Show 2023 (TGS 2023) was held from September 21st to 24th in Chiba, Japan. As if the event is proving that the event still has a huge influence in the industry, TGS 2023 has invited 700+ exhibitors from 44 different countries who introduced 2,200+ titles spread out in 2,682 booths. Compared to…
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Why ARPU in Japan Surpasses Other Countries
Introduction In the world of mobile apps and gaming, one metric stands out when it comes to financial success: Average Revenue Per User (ARPU). While ARPU can vary greatly across different regions, one country that consistently outshines the rest is Japan. Japanese users demonstrate a remarkable willingness to pay more for in-app purchases and mobile…
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