japan market
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Understanding Golden Week in Japan: Business and Ad Design Creatives
Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the busiest holiday seasons in Japan, both for local and international tourism. The week typically falls between the end of April and the beginning of May, encompassing Showa Day, Constitution Memorial Day, Greenery Day, and Children’s…
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Recap & Insights: Creatives in Japan: Does Japan Really Like Sakura? Webinar
Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix Inc., a Tokyo-based growth marketing agency, conducted a webinar targeting marketing professionals and designers all over the world who have interest in Japanese creatives. Titled “Creatives in Japan: Does Japan Really Like Sakura?”, the webinar…
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9 Essential Tips for Creating Japanese Advertisements to Promote Your Product
Creating successful advertisements in Japan requires a cultural differentiated approach that respects cultural sensitivities, leverages local trends, and customers strategies tailored to the unique aspects of the Japanese market. Here, we refine and elaborate on the key 09 strategies outlined in our article to ensure they are actionable and align with best practices for engaging…
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How Japanese People Navigate the Maze of Love in a Culture of Constraints
Introduction In a country rich with cultural traditions and societal expectations, finding love in Japan has its unique challenges. The reserved nature of Japanese culture often makes it difficult for individuals to meet new people organically. Let’s delve into the intricacies of Japanese dating culture and explore the evolving landscape shaped by modern technology. Traditional…
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Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix Inc., a Tokyo-based marketing agency, held a casual online event with the theme of chatting about Japanese culture and top Japanese apps over a cup of coffee. Entitled “Virtual Coffee Break: Health & Fitness Apps…
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TOP 20 Health & Fitness Apps in iOS App Store Japan
Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in health management and fitness. In this article, we subdivide the free Top 20 Health/Fitness apps on the Japanese App Store into the categories of diet, fitness, self-management, and women’s apps, focusing on keywords and creative…
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2024 Japan Marketing Forecasting
Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the year 2023. As we transition into 2024, it’s crucial to anticipate and understand the emerging trends and challenges that will shape the marketing paradigm in the coming year. Changes in Marketing Landscape (2023) Reflecting on…
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New Year Tradition in Japan: “Hatsu-uri” And How to Harness its Business Potential
Introduction As we step into a new year, Japan welcomes the dawn of fresh opportunities and vibrant traditions. One such tradition that holds immense cultural significance is 初売り (hatsu-uri), or “First Sale.” This age-old practice marks the beginning of the business year and is deeply rooted in Japanese culture. In this article, we will explore…
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Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences worldwide through these keywords: AI, SNS Regulation, VTuber, Y2K, and Short-Form Videos. Today, we embark on the final leg of our journey with the 6th aix picked keyword, concluding our exploration of Japan’s 2023 marketing trends, “Full Immersion…
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Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing
Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In our previous articles, we delved into three of these keywords – AI, SNS Regulation, VTuber – and today, we’re excited to explore the fourth term that played a pivotal role in shaping Japan’s marketing landscape…
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