japan market
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New Year Tradition in Japan: “Hatsu-uri” And How to Harness its Business Potential
Introduction As we step into a new year, Japan welcomes the dawn of fresh opportunities and vibrant traditions. One such tradition that holds immense cultural significance is 初売り (hatsu-uri), or “First Sale.” This age-old practice marks the beginning of the business year and is deeply rooted in Japanese culture. In this article, we will explore…
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Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences worldwide through these keywords: AI, SNS Regulation, VTuber, Y2K, and Short-Form Videos. Today, we embark on the final leg of our journey with the 6th aix picked keyword, concluding our exploration of Japan’s 2023 marketing trends, “Full Immersion…
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Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing
Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In our previous articles, we delved into three of these keywords – AI, SNS Regulation, VTuber – and today, we’re excited to explore the fourth term that played a pivotal role in shaping Japan’s marketing landscape…
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The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a potent force. In our recent webinar, aix delved into the impactful trends that have molded Japan’s business world this year, from the influence of AI to the regulatory shifts in social media networks. In this…
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Future Forward: AI Trends that Defined Japan in 2023
Introduction In a recent webinar hosted by aix, we unveiled the “Pick Keywords” that defined Japan in 2023, and at the forefront of this linguistic tapestry was the ubiquitous term “AI.” As we reflect on the year that was, it’s evident that artificial intelligence has not only transformed industries globally but has also become an…
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…
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Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike many countries, tends to take a serene approach to welcome the fresh start. Including quiet celebrations like “hatsunode” where Japanese people wait for the first sun rise of the year, as it supposedly brings good…
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Year-end Shopping in Japan: Unwrapping Opportunities
November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular in Japan. As the year winds down, businesses in the Land of the Rising Sun orchestrate captivating sales campaigns, making Year-end Shopping a pivotal period in the Japanese retail calendar. In this exploration, we delve…
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How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…
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Japanese Product Discovery and Purchasing Behavior Based on LINE Research
In a recent survey conducted by LINE Research, Japanese consumer habits have been unveiled, shedding light on where and how people discover interesting products. The survey targeted a diverse age group, spanning from 13 to 79 years old, with a substantial sample size of 645,736 respondents. Where do Japanese People Discover Interesting Products? The findings…
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