Games
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Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan:…
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From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape
Introduction In the dynamic landscape of gaming, understanding the attitudes and preferences of different generations is crucial for both industry…
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Simulating the Good Ol’ Days: Nostalgia Marketing
Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in…
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