Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…
Discover the latest trends in game advertising from Japan’s top platforms, LINE and Yahoo. Explore innovative strategies and elements resonating with Japanese audiences, and learn how to leverage them for success in the dynamic gaming market.
Explore effective anime marketing strategies in Japan to connect deeply with audiences. Learn to leverage anime for impactful advertising.
Explore the top English conversation apps in the Japanese App Store, focusing on App Store Optimization (ASO) trends. Discover key strategies in titles, icons, screenshots, and color schemes that contribute to their success.
Introduction The ongoing debate between iPhone and Android users is a global phenomenon, but understanding the specifics within different regions…
Discover the unique characteristics of Japanese app store screenshots for games. From a preference for cute characters and bright pastel colors to a distinct emphasis on female protagonists, explore how Japan’s design choices differ from counterparts in the US and Korea.
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
Introduction Japan is a difficult country to localize into, especially when you don’t have any idea how the language works….