Trending in Japan
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State of the Mobile Game Market in Japan (2023-2024)
Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.
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Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
The Tokyo Game Show (TGS) 2024, held from September 26 to 29 at Makuhari Messe in Chiba Prefecture, Japan, was…
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Tokyo Game Talk: An Evening of Insights and Networking
Tokyo Game Talk 2024, hosted by AIX and Apptica, brought together industry leaders to explore the Japanese game market. Discover key insights shared during this exclusive event in Shibuya.
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Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games
Discover how top mobile games in Japan leverage X (Twitter) for effective content marketing. Learn popular strategies like using comics, event calendars, and character introductions to engage Japanese audiences.
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Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.
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Onboarding & Paywall in Japan: Key Takeaways from our July Webinar
Discover key insights from our recent webinar, “Onboarding & Paywall in Japan: Where Little Changes Make Big Returns.” Learn effective strategies for user onboarding and paywall timing in Japanese apps. Rewatch the webinar and download the presentation for actionable takeaways.
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The Rise of Subscription Business Models in Japan: A Strategic Opportunity for Marketers
Discover the rising trend of subscription business models in Japan. Learn how app marketers can leverage this growing market opportunity across various sectors like fashion, lifestyle, education, and more.
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Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar
Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.
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Japanese Gen Z Trend Report: Trending Events and Things
Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…
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Where Do Japanese People Get Their News in 2024?
Explore how news consumption varies across generations in Japan, from TV dominance among seniors to social media preference among youths. Discover insights into changing media habits and implications for digital strategies in Japan’s diverse market.
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