seasonal marketing
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Understanding Golden Week in Japan: Business and Ad Design Creatives
Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the busiest holiday seasons in Japan, both for local and international tourism. The week typically falls between the end of April and the beginning of May, encompassing Showa Day, Constitution Memorial Day, Greenery Day, and Children’s…
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Sakura Adaptations in App Store Creatives in Japan Spring 2024
Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they were first used to entice consumers and boost the economy. Today, this timeless appeal has found a new platform: mobile applications in Japan. In a fascinating blend of tradition and technology, app developers are incorporating…
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Recap & Insights: Creatives in Japan: Does Japan Really Like Sakura? Webinar
Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix Inc., a Tokyo-based growth marketing agency, conducted a webinar targeting marketing professionals and designers all over the world who have interest in Japanese creatives. Titled “Creatives in Japan: Does Japan Really Like Sakura?”, the webinar…
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Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United States. The country’s smartphone user base continues to expand, making the Japanese app market one of the most dynamic and lucrative on a global scale. Because of this, app marketers have consistently sought opportunities to…
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Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike many countries, tends to take a serene approach to welcome the fresh start. Including quiet celebrations like “hatsunode” where Japanese people wait for the first sun rise of the year, as it supposedly brings good…
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Year-end Shopping in Japan: Unwrapping Opportunities
November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular in Japan. As the year winds down, businesses in the Land of the Rising Sun orchestrate captivating sales campaigns, making Year-end Shopping a pivotal period in the Japanese retail calendar. In this exploration, we delve…
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Autumn Marketing in Japan: Traditions and Festivals
Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article, we will delve into the customs and festivals that make autumn a special time in Japanese culture and explore how businesses can align their marketing strategies with these traditions to engage with customers effectively. The…
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