seasonal marketing
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Understanding Golden Week in Japan: Business and Ad Design Creatives
Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the…
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Sakura Adaptations in App Store Creatives in Japan Spring 2024
Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they…
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Recap & Insights: Creatives in Japan: Does Japan Really Like Sakura? Webinar
Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix…
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Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United…
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Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike…
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Year-end Shopping in Japan: Unwrapping Opportunities
November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular…
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Autumn Marketing in Japan: Traditions and Festivals
Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article,…
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Recent Posts
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- A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
- State of the Mobile Game Market in Japan (2023-2024)
- aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco
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