reward UA

  • The Anatomy of a Reward Campaign in Japan: From Offer Post to MMP Verification

    The Anatomy of a Reward Campaign in Japan: From Offer Post to MMP Verification

    Most global advertisers understand reward UA as a simple exchange: a user completes a task, the user gets a reward, the advertiser gets a verified install. In Japan, the same exchange runs through a longer and more procedural chain than most overseas teams expect — one shaped by the country’s point-mall ecosystem, its publisher review…