promotional content

  • Play Store’s Promotional Content and Its Impact on ASO

    Play Store’s Promotional Content and Its Impact on ASO

    Introduction As the mobile and application market continues to grow, the major app stores, App Store and Play Store also have continued to evolve. One of the major improvements these stores made was to provide developers with an option to self-merchandise. For the App Store, it was released as an “in-app event” while the Play…