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  • ASO Audit Report: PayPal

    ASO Audit Report: PayPal

    Jamie Lou Borile

    Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An initial assessment using the an ASO tool reveals an ASO score of 176/300, with a visibility score of 38/100. This indicates a considerable opportunity for improvement in enhancing the app’s visibility and overall ranking. In…

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