mobile marketing

Breaking Grammar Rules in App Stores

Allen Park

September 1, 2022

ASO

Introduction The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users…
Check Your ASO Score!

Sakura Kinjo

June 23, 2022

ASO

Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its…
Non-ASO Measures that Double the ASO Benefit

Sakura Kinjo

June 23, 2022

ASO

Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse…
How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization

Sakura Kinjo

June 23, 2022

ASO

Introduction Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a…
Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)

Allen Park

June 21, 2022

ASO, Growth Insight

Introduction While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various…
Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)

Allen Park

June 21, 2022

ASO, Growth Insight

Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it…