mobile marketing
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State of the Mobile Game Market in Japan (2023-2024)
Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan:…
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Japan VS Singapore, Thailand, and Vietnam: Mobile Landscape
Introduction We continue our exploration of Japan’s mobile landscape, this time comparing it to Southeast Asian countries: Singapore, Thailand, and…
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Japan VS Indonesia, Malaysia, The Philippines: Mobile Landscape
Introduction Most marketers make the mistake of deploying a one-size-fits-all strategy for Asia, neglecting the unique characteristics of each country….
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How To Do Keyword Research For Your App in Japanese
Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success…
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How to Conduct Competitor Research for a Successful ASO
Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just…
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TOP 20 Health & Fitness Apps in iOS App Store Japan
Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in…
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2023 Q4 Japan App Store Discover Keywords Recap
Introduction For the past months, we’ve been gathering the Japanese keywords that made wave into the Discover tab of Search…
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How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the…
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TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z
Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect…
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Recent Posts
- aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
- From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
- Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
- Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
- A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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