metadata
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Japan Google Play Store’s Metadata Update: Title Character Limit
Introduction In the ever-evolving landscape of app optimization, even subtle changes can wield profound influence. The recent changes in the Japan Google Play Store’s metadata guidelines, reducing the permissible number of full-width characters, may appear minute, but it carries significant implications for App Store Optimization (ASO). In this article, we will decipher the recent metadata…
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ASO Is Essential for App Marketing. But What Is It?
Introduction Have you ever thought about how many apps exist? The data collected by statista (statista(apple),statista(Google)) in Q1 2022 shows that there are 3.8 million apps in Apple App Store and 3.3 million apps in Google Play Store. It means there are more than 7 million apps out there, and the number is increasing even now. So it…
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Non-ASO Measures that Double the ASO Benefit
Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse angles. While Meta Keyword Optimization is a must-to-take measure, other strategies may aid the raise the search ranking of the app. This article introduces the strategies that allow the app to obtain a wide range…
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How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization
Introduction How do the users find your app? Ads might have brought some, or some might have heard about the good reputation of the app. Yet a search on app stores has brought the most users to the app. If this is so, it will be important for your app to rank high when searched…
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Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)
Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it was the same app, screenshots on the Korean and Japanese Apple App Store had different characteristics and focal messages. This article now looks into the other metadata on the Korean and Japanese app stores to…
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