localization

  • Sakura Adaptations in App Store Creatives in Japan Spring 2024

    Sakura Adaptations in App Store Creatives in Japan Spring 2024

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    Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they were first used to entice consumers and boost the economy. Today, this timeless appeal has found a new platform: mobile applications in Japan. In a fascinating blend of tradition and technology, app developers are incorporating…

  • Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?

    Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?

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    Introduction Typography is not just a matter of selecting pretty fonts; it’s a powerful tool that can significantly influence the perception and engagement of your audience. Especially in a market as nuanced as Japan, understanding the subtle differences between font types and their applications can make or break your app’s branding. In this article, we’ll…

  • How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

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    Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…

  • Case Study: My Talking Pet

    Case Study: My Talking Pet

    Client’s KPI Strategy Services We Offered Results Screenshots Localization: Before and After Creatives Planning & Composition My Talking Pet is an app that lets your pets talk through photos. Client: My Talking Pet Project Period: January ~ June 2023