keyword research

  • ASO Audit: Airbnb

    ASO Audit: Airbnb

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    Introduction The Airbnb app has secured its position as the 24th-ranked Travel category app in the Japanese App Store. While this is a commendable achievement, a closer look at its App Store Optimization (ASO) metrics reveals room for improvement. The ASO Score stands at 203 out of 300, with Visibility scoring 40 out of 100.…

  • 2023 Q4 Japan App Store Discover Keywords Recap

    2023 Q4 Japan App Store Discover Keywords Recap

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    Introduction For the past months, we’ve been gathering the Japanese keywords that made wave into the Discover tab of Search menu of the Apple app store. As we delve into the intriguing world of keywords that shaped the fourth quarter of 2023 in the Japanese App Store, we unravel insights that extend beyond mere linguistic…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

    Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

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    Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.…

  • How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

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    Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…

  • 8 Things You Need to Do to Rank Your App Higher

    8 Things You Need to Do to Rank Your App Higher

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    Introduction In the fiercely competitive world of mobile apps, achieving a higher rank in the App Store can make all the difference in reaching your target audience. App Store Optimization (ASO) is the key to enhancing your app’s visibility and attracting more downloads. In this article, we’ll explore eight crucial steps to help you climb…

  • Dating Apps in Japan: Keyword Trends

    Dating Apps in Japan: Keyword Trends

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    Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…

  • ASO Audit Report: H&M

    ASO Audit Report: H&M

    Introduction The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement…

  • How to Dominate the App Store with Strategic Keyword Selection for ASO

    How to Dominate the App Store with Strategic Keyword Selection for ASO

    Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re not alone. With millions of apps competing for attention, it’s crucial to have a strong ASO (App Store Optimization) strategy in place to stand out from the crowd. And one of the most powerful tools…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

    Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

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    Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want to know relevant Japanese keywords in the app store, you came to the right place. In this article, we will delve into the keywords that appeared in the Discover section on the Search page of…

  • Puzzle Games in Japan: Keyword Trends

    Puzzle Games in Japan: Keyword Trends

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    Introduction In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich gaming culture, the Land of the Rising Sun has unequivocally embraced the enigmatic allure of puzzle games, making it the cornerstone of gaming experiences for millions of enthusiasts. While the gaming world features an array…