Japanese Holiday
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New Year Tradition in Japan: “Omikuji” And How Japanese Businesses are Leveraging This Tradition
Introduction The arrival of the New Year in Japan is marked by a rich tapestry of traditions, and one that…
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Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike…
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Year-end Shopping in Japan: Unwrapping Opportunities
November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular…
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How Does Japan’s New Year Compare to Global Celebrations?
As the world bids farewell to one year and eagerly anticipates the arrival of the next, the cultural tapestry of…
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The Unique Traditions of Christmas in Japan
Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies…
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Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the…
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Autumn Marketing in Japan: How Japan Celebrates Halloween
Introduction Halloween is just around the corner! Japan is slowly getting covered with orange and purple, pumpkins, cute ghosts and…
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Sports Day in Japan: Anime Fans Saved a Pro Football Team
Introduction Azul Claro Numazu is a Japanese football club that competes in the J3 League, which is the third tier…
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Japan’s Sports Day: A Look at Japan’s Favorite Sports and Sports Apps
Introduction In just a few days, Japanese people will have another thing called “３連休,” “san renkyū” or a 3-day weekend….
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