Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
Introduction The world of digital communication is witnessing a fascinating transformation in the way punctuation marks are perceived in Japan….
Introduction In the dynamic landscape of gaming, understanding the attitudes and preferences of different generations is crucial for both industry…
Introduction In recent years, Japan has witnessed a surge in the trend of individuals maintaining multiple social media accounts, reshaping…
Introduction SHIBUYA109 lab. has expanded its annual survey to delve into the gaming preferences of around 20-year-old men, presenting the…
Introduction In a recent revelation by SHIBUYA109 lab., the anticipated trend predictions for 2024 have sparked curiosity among enthusiasts eager…
Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a…