Japan CPI
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Japan Isn’t Expensive — Your CPI Strategy Is
Most UA managers look at Japan, see high CPI, and move on. That instinct is costing you one of the most profitable markets in mobile. The Japan Paradox Japan represents just 2.2% of global players, yet drives 9.1% of global game revenue. (Newzoo, 2025) It is not a scale market. It is a value…
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