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  • ASO Audit Report: IKEA

    ASO Audit Report: IKEA

    Jamie Lou Borile

    ,

    Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO Score of 202/300. However, this score reflects a lot of opportunity for improvement and further…

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