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Google and Meta Are Your Foundation. Not Your Full Strategy.
Japan has some of the highest-value mobile users in the world. Most UA managers never reach them — because they stop at Google and Meta. In 2024, 88% of consumer mobile app advertising budgets were concentrated on Google and Meta. Meanwhile, marketers who diversified beyond these two platforms saw D30 ROAS improve by up to…
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Is Google Really The Most Efficient Advertisement Media in Japan?
Introduction Google, a global titan in search engines, also commands a significant presence in Japan’s digital advertising market. This raises an important question: is Google’s advertising efficiency superior to that of local Japanese ad media? This article explores the market share and effectiveness of various digital advertising platforms in Japan, providing insight into the strategic…
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