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From Kawaii to Engagement: Exploring Japanese App Store Screenshots
Discover the unique characteristics of Japanese app store screenshots for games. From a preference for cute characters and bright pastel colors to a distinct emphasis on female protagonists, explore how Japan’s design choices differ from counterparts in the US and Korea.
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ASO Audit Report: PayPal
Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An…
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ASO Audit: Airbnb
Introduction The Airbnb app has secured its position as the 24th-ranked Travel category app in the Japanese App Store. While…
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Matching Apps in Japan: Icon Trends
In our previous discussions, we delved into the dynamic world of dating and matching apps in Japan, unraveling the threads…
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8 Things You Need to Do to Rank Your App Higher
Introduction In the fiercely competitive world of mobile apps, achieving a higher rank in the App Store can make all…
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ASO Audit Report: adidas
Introduction The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In…
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Puzzle Games in Japan: Screenshot Trends
Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual…
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ASO Audit Report: IKEA
Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category…
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ASO Is Essential for App Marketing. But What Is It?
Introduction Have you ever thought about how many apps exist? The data collected by statista (statista(apple),statista(Google)) in Q1 2022 shows that there are…
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Check Your ASO Score!
Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its…
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