Discover the latest trends in game advertising from Japan’s top platforms, LINE and Yahoo. Explore innovative strategies and elements resonating with Japanese audiences, and learn how to leverage them for success in the dynamic gaming market.
Discover the unique characteristics of Japanese app store screenshots for games. From a preference for cute characters and bright pastel colors to a distinct emphasis on female protagonists, explore how Japan’s design choices differ from counterparts in the US and Korea.
Introduction Japan is a difficult country to localize into, especially when you don’t have any idea how the language works….
Introduction Mother’s Day in Japan, locally known as 母の日 “Haha no Hi,” is a heartfelt celebration held annually on the…
Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they…
Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix…
Introduction Typography is not just a matter of selecting pretty fonts; it’s a powerful tool that can significantly influence the…
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix…
Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just…
Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in…