
Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An initial assessment using the an ASO tool reveals an ASO score of 176/300, with a visibility score of 38/100. This indicates a considerable opportunity for improvement in enhancing the app’s visibility and overall ranking. In…

Introduction The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In assessing its App Store Optimization (ASO) standing, the ASO Index reveals an overall score of 229 out of 300, with a Visibility score of 59 out of 100. While the app is performing reasonably, there…

Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its downloads. Applying ASO also brings more users as it is expected to increase organic downloads, so ASO has become a strategy that cannot be overlooked when it comes down to app marketing. This article will…