ad monetization
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IAA Games and Reward UA: Monetizing Without Charging Users
It is easy to consider the goal of reward-UA campaigns as a purchase. Set up a CPE task, get the user to engage, and make them pay IAP.. For ad-monetized games, that entire framework may not be the most profitable approach. An IAA (in-app advertising) game doesn’t need the user to take out their wallet.…
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