Tokyo, Japan – February 28, 2024
Aiming to enhance the accessibility of Japanese marketing insights for English-speaking audiences, aix Inc., a growth marketing agency based in Tokyo, organized an casual online event targeting ASO and marketing professionals all over the world. This event, themed around exploring Japanese culture and leading Japanese applications over coffee, was dubbed “Virtual Coffee Break: Dating Apps in Japan.” It attracted growth marketers and App Store Optimization (ASO) experts from various countries including Germany, United Kingdom, Italy, Spain, Ukraine, Brazil, Pakistan, Hong Kong, Korea, and Japan.
About aix Inc.
Big Data and AI Driven Marketing Solution Company CoE (Center of Excellence) Professional Company Based on AI(Artificial Intelligence) and Good-Quality Data set in the field of DIgital Marketing and Promotion in Japan
Headquarters: Shibuya-ku, Tokyo, Japan
Representative Director & CEO: David Min
Website: aixinc.io
Virtual Coffee Break Recording on YouTube
Contents
Key Topics Discussed
The online event, hosted by Allen Park, Head of Marketing, and Jamie Lou Borile, Client Success Manager, delved into these topics:
1. Exploring the Unique Culture of the Japanese Dating Scene
Delving into the dating scene in Japan, the hosts shared the unique culture of how relationships progress in the country. It was shared that Japanese people tend to be cautious when it comes to dating. This step of declaration of love or confession is very important in the Japanese culture, and Japanese dating usually has a set pattern, where confession are usually be done on the 3rd date. It was also found out that the norm is still men doing the confession, and women wanting to be confessed to, based on study. When it comes to where the Japanese people find love, Matching Apps has became the top place, beating work/school, based on survey.
2. ASO & Marketing Trends of the top Dating Apps in Japan
Knowing the trends on dating in Japan, the hosts dug deep into how the top dating apps in Japan are doing their ASO and marketing promotions. Various insights were shared regarding the keywords, creatives, and reviews trends these top ranking apps are doing.
For example, it was observed that these apps are highly culturally-biased, especially when it comes to creatives. The icons and screenshots are usually tied to how Japanese people view love – such as the use of “knots” as a representation for marriage.
Links & Resources
For those who missed the online event or wish to revisit the content, presentation slides and resources are available below:
Virtual Coffee Break: Dating Apps in Japan Material [Download]
Detailed Insights About Top Ranking Dating Apps in Japan
- Dating Apps in Japan: Keyword Trends
- Dating Apps in Japan: Promotion/Ads Trends
- Matching Apps in Japan: Icon Trends
- Trend Report: Dating apps in iOS Japan
aix Inc. plan to continue making Japanese marketing trends and insights more accessible globally in English language. The company intends to host more online events exploring other app categories. To stay updated with the upcoming events, feel free to subscribe to our newsletter below:
For media inquiries or follow-up questions, please contact [email protected].
