Contents
Introduction
Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.
Discover Section on the Search Page of App Store
The Discover section can be found on the Search menu of the App Store. These keywords are the initial keywords users see when they go to the Search page! It’s worth paying attention to help you with ASO in Japan.
With that in consideration, let’s explore the prominent keywords that gained traction on the Discover panel throughout November 2023.
Keywords in “Discover” This Month
Which keywords were featured in the Discover suggestions of the Japanese App Store last month?
Keyword Analysis and Findings
ゲーム (game)
As expected, the keyword ゲーム, read as “gēmu,” translates as “game” in English, appeared the most in the Discover tab this month, just like the past months. Let’s explore all the keywords that could be related to games.
Keywords That Appeared Together with the Keyword ゲーム/げーむ
There are also multiple keywords that appeared together with the game keyword, written in either katakana ゲーム and hiragana げーむ. Both are read as gēmu, and means game in English.
暇つぶしゲーム (time-killing game)
暇つぶし (killing time) + ゲーム (game) appeared in Discover tab 4 times last month. It suggests that there is a high demand or interest among users in Japan for games that are designed to fill leisure time or entertain during idle moments. The term implies games that are easy to pick up, don’t require a significant time commitment, and can be played casually. Developers and app marketers may also strategically use this term in their app metadata or descriptions to reach users looking specifically for casual and time-killing games, making their apps more discoverable in the App Store.
2人で遊べるげーむ (2-player game)
2人で遊べる (can be played by 2 people) + げーむ (game) appeared 3 times in the Discover tab for November. It suggests a strong interest or demand among users in Japan for multiplayer or two-player games. This could indicate that users are actively seeking gaming experiences that can be shared with a friend or family member, promoting social interaction through gaming. This is a keyword app developers can take advantage of to include in their metadata to attract users specifically searching for games designed for two players. This strategic use of keywords can enhance the discoverability of their apps in the App Store.
おもしろいゲーム (fun game)
おもしろい (fun) + ゲーム (game) also appeared in the Discover tab this November. It suggests a high level of user interest in games that are considered entertaining and enjoyable. This term essentially translates to “fun games” in English, and its frequent appearance could be attributed to several factors. Developers may strategically use the term “おもしろいゲーム” in their app metadata and descriptions to optimize for search and increase the visibility of their games to users looking for fun experiences.
Keywords Related to Languages
The keywords 韓国語 翻訳 (Korean language translation), 中国語 (Chinese language), and 英単語 (English words) also appeared on Discover tab last month. All related to languages, this could imply the growing interests of Japanese people to different languages. Users may be looking for language learning apps, translation tools, or apps that help them engage with Korean, Chinese, and English culture and content. Developers may take note of these trends and develop apps that cater to language learning, translation, or cultural exchange. Optimizing app metadata with these language-related keywords can help developers reach users actively searching for language-related content. Additionally, it may suggest a broader interest among users in Japan to explore and engage with content from various linguistic and cultural backgrounds.
Wrap-up
The Discover section of the Japanese App Store for November 2023 unveiled intriguing insights into user preferences and trending topics in the Japanese app landscape. App developers can leverage these insights to optimize their metadata strategically, ensuring better discoverability and alignment with the evolving preferences of the Japanese app audience.
You can also read our past Discover Keywords insights here.
