Trending in Japan
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Matching Apps in Japan: Icon Trends
In our previous discussions, we delved into the dynamic world of dating and matching apps in Japan, unraveling the threads of promotion, ads, and keyword trends. Today, we embark on a visual journey, exploring the subtle nuances encapsulated in the icons of these apps. While icons might seem like mere graphical representations, they are, in…
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How Does Japan’s New Year Compare to Global Celebrations?
As the world bids farewell to one year and eagerly anticipates the arrival of the next, the cultural tapestry of New Year celebrations unfolds in diverse ways across the globe. In the heart of this cultural mosaic lies Japan, a country deeply rooted in tradition and rich in customs. In this article, we delve into…
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Japan’s Fair Trade Commission Challenges Google
Introduction In an announcement last October 23rd, the Japan Fair Trade Commission (JFTC) disclosed the initiation of an investigation into Google, suspecting potential violations of the Antimonopoly Act. This move underscores the JFTC’s commitment to ensuring fair competition in the digital space. Let’s delve into the details outlined in the Japanese article, shedding light on…
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2023 Trending Contents in Japan based on SHIBUYA109 lab. Trend Awards
About SHIBUYA109 lab. and SHIBUYA109 Trend Award SHIBUYA109 lab. is a youth-focused marketing agency operated by SHIBUYA109 Entertainment, specializing in understanding the lifestyles and preferences of the “around20” demographic (ages 15-24). SHIBUYA109 lab. conducts surveys and analyses from the unique perspective of SHIBUYA109, a prominent shopping complex in Tokyo. The agency aims to delve into…
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Digital Marketing Forecasting in Japan for 2024: Leveraging Emerging Trends and Customer Channels
Introduction As we venture into 2024, the digital marketing landscape in Japan is poised for transformative huge change. The year 2023 witnessed significant paradigm changes, including the rise of Generative AI in the field of marketing & promotion domain, stringent privacy regulations, and evolving consumer’s diversity preferences. This article examines these trends and forecasts their…
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TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z
Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect with younger audiences. Currently making waves is “TikTok Lite,” an application that has rapidly ascended to the top of the App Store Entertainment category, claiming the coveted #1 spot. Interestingly, its predecessor, the original “TikTok,”…
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Dating Apps in Japan: Keyword Trends
Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…
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The Unique Traditions of Christmas in Japan
Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies as Christian, it is a festivity that is highly celebrated. Despite its origins as a Christian holiday, Christmas is widely observed as a secular celebration in Japan and is embraced across various cultural and religious…
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Puzzle Games in Japan: Screenshot Trends
Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…
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Autumn Marketing in Japan: Traditions and Festivals
Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article, we will delve into the customs and festivals that make autumn a special time in Japanese culture and explore how businesses can align their marketing strategies with these traditions to engage with customers effectively. The…
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