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  • Simulating the Good Ol’ Days: Nostalgia Marketing

    Simulating the Good Ol’ Days: Nostalgia Marketing

    Allen Park

    ,

    Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in the early 2000s. Our previous article, “Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing” discussed some major examples of such. This article then discusses what will be trending in 2024, aix calls it…

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