Creatives

  • Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?

    Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?

    ,

    Introduction Typography is not just a matter of selecting pretty fonts; it’s a powerful tool that can significantly influence the perception and engagement of your audience. Especially in a market as nuanced as Japan, understanding the subtle differences between font types and their applications can make or break your app’s branding. In this article, we’ll…

  • Simulating the Good Ol’ Days: Nostalgia Marketing

    Simulating the Good Ol’ Days: Nostalgia Marketing

    ,

    Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in the early 2000s. Our previous article, “Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing” discussed some major examples of such. This article then discusses what will be trending in 2024, aix calls it…