Creatives
-
Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.
-
Onboarding & Paywall in Japan: Key Takeaways from our July Webinar
Discover key insights from our recent webinar, “Onboarding & Paywall in Japan: Where Little Changes Make Big Returns.” Learn effective strategies for user onboarding and paywall timing in Japanese apps. Rewatch the webinar and download the presentation for actionable takeaways.
-
Game Ad Creatives: Latest Trends Released by LINE and Yahoo! Japan
Discover the latest trends in game advertising from Japan’s top platforms, LINE and Yahoo. Explore innovative strategies and elements resonating with Japanese audiences, and learn how to leverage them for success in the dynamic gaming market.
-
Can Incorporating Anime Enhance Your Brand in Japan?
Explore effective anime marketing strategies in Japan to connect deeply with audiences. Learn to leverage anime for impactful advertising.
-
From Kawaii to Engagement: Exploring Japanese App Store Screenshots
Discover the unique characteristics of Japanese app store screenshots for games. From a preference for cute characters and bright pastel colors to a distinct emphasis on female protagonists, explore how Japan’s design choices differ from counterparts in the US and Korea.
-
Exploring Top Schedule Management Apps on the Japanese App Store
Introduction To gain trend insights on the Japanese App Store, my team records keywords that appear on the Discover section…
-
Sakura Adaptations in App Store Creatives in Japan Spring 2024
Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they…
-
Recap & Insights: Creatives in Japan: Does Japan Really Like Sakura? Webinar
Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix…
-
Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?
Introduction Typography is not just a matter of selecting pretty fonts; it’s a powerful tool that can significantly influence the…
-
Simulating the Good Ol’ Days: Nostalgia Marketing
Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in…
Recent Posts
- What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
- aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
- From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
- Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
- Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
Categories
- ASO 65
- Case Study 16
- Creatives 10
- Growth Insight 87
- Trending in Japan 101
Tags
app store optimization aso ASO index case study creatives Creatives idea cro discover keywords Gen Z japan Japanese culture japanese game market Japanese Holiday japanese keywords japanese language japan gaming industry japan market Japan marketing japan mobile market japan trends keyword research keywords korea marketing strategy mobile game mobile marketing news top apps trends Webinar
