Contents
Client’s KPI
- Establish a seamless branch in Japan
- Acquire users in Japan
- Increase brand awareness
- Increase ad efficiency
Strategy
- ASO
- Conduct market research about the genre of Between (Competitors, social listening, and market research)
- Based on research, we analyzed and applied the most effective keywords to the metadata
- Based on research, we planned a set of screenshots and crafted them with a more Japan-friendly design and more natural copywritings.
- By conducting several A/B tests, we optimized screenshots
- Media
- Conduct market research about the genre of Between (Competitors, social listening, and market research)
- Based on research, we analyzed and applied the most effective keywords to the metadata
- Based on research, we planned article strategy and crafted them with a more Japan-friendly design and more natural copywritings.
- Post 10-20 articles a month
- SNS
- Conduct market research about the genre of Between (Competitors, social listening, and market research)
- Based on research, we planned article strategy and crafted them with a more Japan-friendly design and more natural copywritings.
- Post 10-20 posts a month
Services We Offered
- Branch Establishment
- Copywriting Localization
- ASO
- SNS & Media
- Article
- Campaign
What Client Say
“aix’s ASO and media-building capabilities made it possible for us to make a meaningful entry into Japan, which was our first leap into the global market. aix is like a team located in Japan, providing us with timely and efficient marketing action items that embrace Japan’s trends.”
Suji Lee
Between, Thingsflow
Results
Screenshots
- As part of our research-driven strategy, we meticulously planned screenshots tailored to appeal to the Japanese audience. This involved not only incorporating a Japan-friendly design but also refining the copywriting to resonate more naturally with the target demographic.
- To ensure the effectiveness of these changes, we conducted a series of A/B tests. Through systematic experimentation, we systematically optimized the screenshots, honing in on the elements that resonated most positively with our Japanese audience.
Published Article
In our media strategy for Between, we commenced by conducting thorough market research focused on the genre. This involved a detailed analysis of competitors, social listening to gauge user sentiments, and broader market research to identify trends and preferences. Building on these insights, we strategically applied the most effective keywords to the app’s metadata, optimizing its discoverability. Furthermore, we developed a thoughtful article strategy, crafting content with a design tailored to resonate with a Japanese audience and featuring natural, culturally relevant copywriting. This approach aimed to enhance the app’s relatability and engagement within the target demographic. To maintain an active and dynamic online presence, we committed to a consistent posting schedule of 10-20 articles per month, ensuring a continuous flow of relevant and engaging content for the audience.
SNS
- Instagram: @between_jp
- X: @betweenjp
In our social media strategy for Between, we initiated a comprehensive market research effort focused on the genre. This included an analysis of competitors, social listening to understand user sentiments, and broader market research to identify trends and preferences. Building upon these insights, we devised a thoughtful article strategy. The articles were crafted with a design tailored to appeal to a Japanese audience and featured natural and culturally resonant copywriting. The aim was to enhance relatability and engagement among the target demographic. Furthermore, we established a consistent posting schedule of 10-20 posts per month to maintain an active and dynamic presence on social media platforms, fostering ongoing user interaction and interest in Between.
Between is a couples-only app where you can communicate more romantically and store precious memories easily with your loved one.
Client: thingsflow Inc.
Website: between.us
Project Period:
ASO: June 2022 ~ Ongoing
Media: March 2022 ~ August 2023
SNS: February 2022 ~ August 2023
